To go international with your website, it’s important to consider international SEO and language targeting. International SEO involves optimizing your website to attract visitors from different countries and languages.

1. Specify your target country and region: Use an international-friendly URL structure to indicate your target country and region. This helps search engines understand your intended audience.

2. Implement language tags: Use hreflang or language meta tags to indicate the languages your website pages are targeting. This helps search engines serve the appropriate version of your content to users based on their language preferences.

3. Develop localized content: Create and maintain content in the languages spoken by your target users. This includes not only translating the text but also adapting it to the language and culture of the target audience. Consider factors like currency, time zones, and cultural preferences.

4. Provide a seamless user experience: Ensure that all elements of your website, including navigation, content, and help desk, are in the primary language of your target region. Avoid relying on machine translations or automatic redirects based on location.

5. Consider additional SEO signals: Host your website on a local IP, link to local content, and build links from local resources. Target local search engines, if applicable. These signals help search engines understand the relevance of your website to the target country and language.

6. Localization: Translate and adapt your content by working with editors who understand the local market and speak the local language. Conduct keyword research and incorporate relevant keywords in the translated content.

7. Link building: Engage individuals who know the language to handle link building tasks, such as reaching out to relevant websites for link opportunities. Follow best practices and avoid spammy tactics.

8. Hreflang implementation: Use hreflang tags to inform search engines about the availability of content in different languages. Consider using subdomains for better user experience and potential ranking improvements.

9. Browser redirection: Utilize browser data to redirect users to the appropriate translated version of your website based on their preferred language and location.

10. Build a community: Engage with your international audience by responding to comments, boosting posts on social media, and hiring local representatives to develop your brand presence in target countries.

11. AMP (Accelerated Mobile Pages): Consider using AMP or optimize your website’s loading speed to improve mobile traffic, especially in regions with developing infrastructures.

12. Patience and continuous effort: International SEO takes time, so be patient and expect results within several months. Ongoing effort and monitoring are necessary to maintain rankings and avoid declines.

13. Choose target countries wisely: Analyze your website’s data to identify countries where non-English speakers are already visiting and purchasing your products or services. Also, analyze your competitors to see if they are translating their websites for specific regions.

In conclusion, international SEO requires careful consideration of language targeting, localization, user experience, and SEO signals. By implementing these strategies and continually adapting to the needs of your international audience, you can effectively reach and engage users from different countries and languages.