Companies that make their products and services global in order to explore the great opportunities offered by globalization know that the “worldwide market” takes no amateurs!

In order to sell abroad, you need, first of all, to make up a good business plan to avoid time and money losses. When preparing to enter new markets, the company will be able to see opportunities and occasional needs for adjustments regarding its products or services.

We list below 5 tips for those who make, or who intend to make, successful sales abroad:

• Invest in trips to know the country where you intend to sell

Don’t just start things without any proper planning! It is fundamental for the company to plan ahead; and investing in trips to get to know the country where you intend to sell is a great strategy. This way, you will be able to get to know a little about the local customs and the negotiation culture of the new country where you plan to establish trade operations. In addition, this experience will also be a great opportunity to get to know, although superficially, the market rules and regulations, as well as the competitors, strategic partners and, mainly, the local consumers.

• Identify the demand and the market size

The internationalization of companies may be a strategic method for corporations not to become hostage to a single economy, which is an advantage in times of crisis in the national market.

The international market may “save” a lot of businesses, considering that they may find consumers across the world who are looking forward to acquiring their products. It is important for the company to study the demand and market size, since, as incredible as it may seem, producing, exporting and overcoming bureaucracies is not the most difficult aspect of it. The most complex thing is to strategically place the brand in the market and sell!

• Consider the exchange and understand the bureaucracy

Exchange is a factor that may impact a product’s or service’s placement abroad, and this is an external factor that is not under the companies’ control. Another issue is the exporting bureaucracies. It is important for the company to get to know the minimal steps, from the commercial invoice issuing up to the merchandise’s shipment/landing at its destination.

• Find and get to know your audience

The company will only be able to develop a winning export strategy if its target audience is clearly defined. The second step is to get to know its culture and consumption habits.

• Invest in a high-quality communication/translation

If selling in their own country is usually a challenge for companies, imagine doing so in a foreign country, with a different language, culture and consumption habits. Communicating well, in a precise, clear and adequate manner to the local market, is one of the essential factors for brands that intend to be successful abroad. That’s why, when investing in the translation of your company’s materials, don’t make the mistake of simply choosing someone who knows the target language. A high-quality translation is one developed by a global translation agency, which will allocate a native translator for your project, living in the target country where the message will be conveyed, with deep knowledge of the source and target languages, and, importantly, who is experienced in translating to your company’s market segment. Only by adopting basic measures such as these will your communication appeal to the eyes of the local consumer, and it may leverage your sales, boosting the international businesses.

These are some basic premises to make your company global! Turning it into a multinational will bring recognition and credibility for your brand, which will then be seen as a successful business, in tune with the world! In addition, this experience will allow you to get to know new market practices, which may offer you innovation insights that will give you a competitive edge!

We wish you great deals!

About Netwire

Founded in 2000, Netwire is a multilingual solution enterprise that provides translation and localization into any language in the world. With robust infrastructure involving state-of-the-art technologies and the best professionals in the field, Netwire ensures high volume processing at high quality standards with quick turnover, precise control and project management, rigorous selection of native translators in every corner of the world, rapid learning of client preferences, secure and real-time data storage, information traceability and on-time delivery of the final material.

This solid foundation underlying Netwire’s services ensures a superior level of quality over other translation agencies in the market. In the past five years alone, the company processed over 110 million words, delivering an average of 400 projects per month. This experience has increasingly awakened the interest of global brands that comprise its portfolio of clients and positioned Netwire as the ideal company to meet any translation demand. Request an estimate via website or by telephone and guarantee the best solution for your business!