Communication is seen as one of the main strategic pillars in market leading companies, since the managers clearly understand that this area directly impacts the financial results of a company. For this reason, this issue deserves and receives the proper investment and care, since it is the basis of the relationship between a brand and its consumers.

As we know, communication consists of a process that involves an issuer, a receiver and the transmission of a message. However, this relationship must go beyond a mere exchange of information: it requires understanding what was transmitted. Not communicating clearly and efficiently may cast doubt on a company’s credibility and, in an increasingly competitive market, this means losing major opportunities.

In addition, we are going through a time in which people are increasingly in a hurry and incessantly in search for more information. That’s why, more than ever, communication must follow this pace, and it must be increasingly more agile, precise, objective and easy to understand. When we talk about business and, inevitably, about competition, this is even more crucial!

Therefore, we have listed some tips for your company to communicate well with its target audience:

1. DEFINE THE PREVAILING PURCHASE PROFILE

First of all, it is important for the company to know its clients and, then, based on analyses, define what is the prevailing profile of those who purchase its products and services. This understanding helps to create and define assertive communication strategies, which will reach the greatest number of potential buyers as possible.

But don’t forget to adjust your speech for this influent group when the communication is targeted to a foreign market. In this case, it is fundamental to consider the culture and preferences of the local buyer. Pay a lot of attention to that!

2. PAY ATTENTION TO THE LANGUAGE AND TONE OF THE COMMUNICATION

Both in spoken and written language, being professional and formal to the right amount when communicating with your audience shows consideration and respect. It contributes for you to create empathy with your audience, win and make loyal clients.

In addition, having and maintaining a unique “discursive identity” for your brand will achieve a lot for your company’s branding, therefore, you need to ensure that your entire communication is standardized. When the company maintains some coherence and linguistic standard on its communication, the audience not only notices it, but also tends to remember your brand and identity and familiarize with your company.

3. UNDERSTAND THE NEEDS OF YOUR AUDIENCE

It is important to understand the reasons why the audience purchases from you, having in mind that your company offers much more than products and services, such as solutions that solve problems and meet needs. Understanding in details the reasons why people choose to purchase may help your company to develop its communication and sales strategies, so that more individuals with the same “needs” also get to know your solution.

4. MONITOR THE CONSUMER’S BEHAVIOR

Ask yourself frequently: why do clients keep on buying my products? Why do some of them migrate to the competition? Answering to these questions is extremely important to continue your business. That’s how you get to know the advantages you offer and points to improve. In addition to improving your products and services, you may emphasize your strengths in your communication and stand out from the competition.

5. ALWAYS SURPRISE YOUR AUDIENCE

Offering a great product or service is not enough since, at any time, a competitor or a new solution for your clients’ problems and needs may arise. Therefore, always charm your audience, whether through your marketing campaigns, which must offer an excellent user experience with your brand, whether through a special service, or through product innovations and special conditions. Winning and making loyal clients is an ongoing job, which requires continuous improvement and disposition. Do not be limited to meeting your audience’s expectations. Work hard to exceed them!

As you have seen, communication is the basic principle of all and any relationship, and we dare to say that it is the first step towards success. That’s why it is important to choose a partner with experience in this area who is known for its excellence and the delivery of a high quality standard service.

For technical translations and other multilingual solutions, count on Netwire!

We can help your company communicate well in any language, speaking the local and current language.

Get to know the multilingual solutions offered by Netwire

• Translation and localization
• SME
• LSO
• Sworn Translation
• Transcription
• Voice-over and Subtitling
• Machine Translation
• Localization Testing
• Interpreting
• Multimedia Projects
• Customized Multilingual Projects

About Netwire

Founded in 2000, Netwire is a multilingual solution enterprise that provides translation and localization into any language in the world. With robust infrastructure involving state-of-the-art technologies and the best professionals in the field, Netwire ensures high volume processing at high quality standards with quick turnover, precise control and project management, rigorous selection of native translators in every corner of the world, rapid learning of client preferences, secure and real-time data storage, information traceability and on-time delivery of the final material.

This solid foundation underlying Netwire’s services ensures a superior level of quality over other translation agencies on the market. In the past five years alone, the company processed over 110 million words, delivering an average of 400 projects per month. This experience has increasingly sparked the interest of global brands that make up its client portfolio, positioning Netwire as the right company to handle any translation demand. Request an estimate via website or by telephone and guarantee the best solution for your business!