Marketing Materials, such as advertising commercials, spots, promotional announcements, product launches, emails, articles, brochures, catalogs and technical manuals, are communication pieces widely used by organizations wanting to stand out in the market. For those planning to take another step and expand their product advertising to new markets, specialized technical translation is essential.

1. Language goes beyond words

They need to keep in mind that using creative language that is appealing to the consumer, which often entails emotions and symbolism, is indispensable for successful sales of a product or service. Literal translation of Marketing Materials may not convey the intended meaning, deteriorating or compromising the company’s image, as well as its sales.

As such, this kind of service demands greater translator skill and freedom, to convey concepts perceived in the original and engage the target audience when reading the material. In addition, the translated content will be targeted to people living in different countries, who are therefore part of different cultural, political and social contexts, a fact that has to be respected so that the communication makes sense and fulfills its objective.

2. Terms and Expressions

Another key point is that there are many terms and expressions that are specific to the Marketing field, which the translation professional must be aware of in order to translate them properly.

Understanding these needs, professional translation agencies retain native professionals who are experienced and have in-depth knowledge of the language used in the market and the culture of the country where the material will be published. In most cases, such agencies adopt a process that also involves Project Managers, Editors, Quality Control, and Design teams.

When planning a marketing action, it is advisable to set aside some time to find a translation partner with Marketing know-how. Only then will you be sure to have quality content to achieve success in this globalized world!

About Netwire

Founded in 2000, Netwire is a multilingual solution enterprise that provides translation and localization into any language in the world. With robust infrastructure involving state-of-the-art technologies and the best professionals in the field, Netwire ensures high volume processing at high quality standards with quick turnover, precise control and project management, rigorous selection of native translators in every corner of the world, rapid learning of client preferences, secure and real-time data storage, information traceability and on-time delivery of the final material.

This solid foundation underlying Netwire’s services ensures a superior level of quality over other translation agencies in the market. In the past five years alone, the company processed over 110 million words, delivering an average of 400 projects per month. This experience has increasingly awakened the interest of global brands that comprise its portfolio of clients and positioned Netwire as the ideal company to meet any translation demand. Request an estimate via website or by telephone and guarantee the best solution.