Corporate websites have been gaining increasing relevance for companies. After all, they have become the showcase for brands, products and services in a globalized world. Because of their major visibility and influence over the consumer’s decision to buy, it is crucial for this communication medium to establish intuitive, clear and efficient communication with its audience. That’s where website translation comes in as key ally for companies looking to stand out in the international scenario.

Website translation errors can cause an effect contrary to the intention, driving customers away and damaging the brand’s reputation. That’s why every precaution advisable when choosing a reliable partner to handle this service.

Would you like to know which stages are involved in the website translation process and how to keep poor communication from negatively affecting your company’s business? Take a look at the tips below.

Choosing a company with experience in website translation

This is the first step for those wanting to achieve communication that meets the goal of connecting with the target audience. A partner with know-how in website translation will certainly understand how well-translated and localized content can influence your brand’s image and sales success.

Such a partner will know, for example, that spatial sizing is one of the points that require attention in this kind of project, given that text translated into another language may significantly increase or decrease in volume, and content translated for a website must be adapted to ensure the visual identity of the original version.  This can actually be achieved by integrating translation tools with the client’s site. Companies seeking practicality usually opt for this working format, where translations go directly from the agency to the website.

For this reason, hiring a high-performance translation company with experience in this kind of project is a great choice for translating and localizing your website.

Keeping an eye on the structure and technology used by the website translation company

Professional website translation agencies can offer many advantages, ranging from the involvement of native translators specialized in your market segment and residing in the target country, to the use of technologies that ensure textual integrity and high-quality content.

These technologies allow website translation agencies to process high volumes securely in short timeframes. After all, they offer data storage, constant translation backups, confidentiality and punctuality in delivery of the final material.

Localization Testing: the “cherry on top” in website translation

Localization Testing is an extremely important stage that comes after website translation. In this stage, a Quality Control professional will evaluate the features of translated versions, visual elements, such as untranslated text, truncated portions and formatting issues, and linguistic adaptation of the translation to the material’s context.

When looking for a professional translation agency, make sure that it can offer this service, because Localization Testing will help identify eventual problems in the material and make sure that information matches the technical, cultural and linguistic aspects of your target marketing country.

To find out how to hire a professional translation company, we recommend that you read the article we wrote about the subject.

About Netwire

Created in 2000, Netwire is a multilingual solution enterprise that provides translation and localization into any language. Based in Brazil and with a presence in North America and Europe, the company uses state-of-the-art translation technologies so it can process large volumes quickly, with a high quality standard. It has a network of hundreds of native translators, specialized in different business fields to serve multiple market segments. In the past five years alone, Netwire processed over 110 million words, delivering an average of 400 projects per month. This experience makes Netwire the ideal partner to handle any translation demand. Request an estimate via website or by telephone and guarantee the best solution for your business!