We all know that exploring the opportunities from foreign markets brings many advantages to companies, since, in addition to minimizing the impacts and risks caused by domestic economy oscillations, it also opens new doors for the brand and the product to become internationally known, thus, reaching new consumers.
However, for a company to be successful in international sales, smart and planned actions are needed. Don’t be fooled: no company becomes a successful exporter without proper planning, considering a market and competition analysis, and establishing goals and deadlines.
With proper planning, it will be possible to strategically enter new markets, attract and conquer new customers, thus, increasing your sales volume and revenue.
To assist organizations that have this internationalization strategy on their business radar, we list below 5 tips to contribute to boost your sales in the foreign market:
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ENGAGE AND PREPARE THE ENTIRE COMPANY
This is a valuable tip: every area in the company must be prepared to conquer new markets, not only the sectors directly involved with exporting. Teams such as marketing, sales, logistics, legal, administrative, financial, IT, etc., must be engaged and know the most relevant procedures and information of the new market where the company will establish trade operations. Particularly because serving international customers may lead to greater organizational changes, such as internal process improvements, adequacy of products and/or services, among others.
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BE COMPETITIVE: USE SPECIAL CUSTOMS REGIMENS AND FOREIGN TRADE AGREEMENTS (FTA)
Special Customs Regimens are treaties and specific norms to simplify and promote the foreign trade, after all, exporting at competitive prices is fundamental.
Among the items that collaborate with companies that wish to export are:
Tax exemptions: there are customs regimens that ensure the payment exemption for federal tributes and taxes for raw materials.
Cost reduction: companies benefit from cost reductions in raw material importing, in addition to merchandise storage costs and other important items.
Research more about this topic!
Another tip: pay attention to the markets with which Brazil celebrates foreign agreements and use them. There is a major advantage in using these agreements: those who buy the products are exempt from paying or have the import taxes reduced, with less process bureaucracy. This is another way for your company to become more competitive.
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ESTABLISH GOOD CONNECTIONS
Establish connections and partnerships. Both with corporate entities whose aim is to promote the Brazilian export, and with entities from your industrial segment. Since the market is highly dynamic, such connections will allow your company to stay updated of all news and changes related to your segment.
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USE TECHNOLOGIES TO OPTIMIZE PROCCESSES
Avoid manual and inefficient processes, since they may expose your company to risks! Make use of smart technologies through which the managers will be able to better analyze and compare the customs rules among the countries in order to take a more strategic role in planning their operations.
It is important to have computerized systems that integrate the legal content, centralize information and share them with all the company’s areas that may be impacted. This creates a sense of reliability for the daily operations conducted by the collaborators or partners.
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COMMUNICATE WELL IN THE LOCAL LANGUAGE
It is not enough to comply with the export bureaucracies, having a competitive price and good local alliances if your product’s communication is not localized to the relevant market. It is not only about translating the content into the target language. One of the most essential actions for a company to be successful in the international market is for its (institutional and product-related) communications to be translated and localized for the new audience. This is only possible through a translation provided by a native speaker, residing in the country to which the message is targeted, and specialized in the company’s market segment.
A quality translation requires in-depth understanding of the original and target content, extensive knowledge of the local culture, terminology and political, economic and legal aspects of the target language country.
A recent survey conducted by the international consulting firm Common Sense Advisory indicated that 75% of consumers prefer to buy products and services in their own native language. In other words, if the communication doesn’t sound natural to the consumer, it will be apparent that the material was translated, and that will unconsciously keep the audience from becoming customers. With this in mind, don’t make the bad choice to hire a translation service based only on the lowest price. The old saying that you get what you pay fits well here! Making such a decision can sabotage your entire export strategy: a low-quality translation will lead to miscommunication and create a cascade effect: rework, missed deadlines, decline in the company’s sales and revenue, aside from other problems such as the need for product recall, fines for non-compliance with local rules, etc.
On the other hand, a translation partner with market, structure and technology know-how and an extensive base of native translators in the most diverse languages and market specializations may be quite helpful for your company to be successful in new markets, through a localized and high-standard language.
So, are you prepared to turn your company into a successful global brand?
About Netwire
Founded in 2000, Netwire is a multilingual solution enterprise that provides translation and localization into any language in the world. Headquartered in Brazil, the company has an office in Argentina and a presence in North America and Europe. With robust infrastructure involving state-of-the-art technologies and the best professionals in the field, Netwire ensures high volume processing at high quality standards with quick turnover, precise control and project management, rigorous selection of native translators in every corner of the world, rapid learning of client preferences, secure and real-time data storage, information traceability and on-time delivery of the final material.
This solid foundation underlying Netwire’s services ensures a superior level of quality over other translation agencies on the market. In the past five years alone, the company processed over 110 million words, delivering an average of 400 projects per month. This experience has increasingly sparked the interest of global brands that make up its client portfolio, positioning Netwire as the right company to handle any translation demand. Request an estimate via website or by telephone and guarantee the best solution for your business!
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